12 Metrics for Church Assessment

March 21, 2017
Rainer on Leadership Podcast Logo

Podcast Episode #312

Churches can measure so many things—giving, attendance, involvement and much more. But what should they measure? Today, we talk assessments, lead metrics, lag metrics, and how churches can more effectively assess what’s going on in their church.

Some highlights from today’s episode include:

  • Try to do a secret guest survey at your church at least once a year.
  • General attendance trends are a critical lag metric for churches to use.
  • Worship attendance is a lead metric for financial giving in the church.
  • The reason many downtown churches decline is because demographics change and the churches don’t adjust.
  • When you begin to reach a different demographic community, a church has to change what it does and how it does things.
  • One of the least measured metrics in churches is conversion growth.
  • What gets measured gets rewarded.
  • Small group attendance is the bridge between worship attendance and ministry involvement.

The 12 metrics for church assessment which we discuss are:

  1. Secret guest survey
  2. General attendance trends
  3. Demographic trends for same period
  4. Racial/ethnic composition of the church vs. the community
  5. Conversion trends
  6. Ministry involvement trends
  7. Small group attendance trends
  8. Total giving trends
  9. Budget giving trends
  10. Weekly per capita giving
  11. Facility audit
    • Children
    • Preschool
    • Restrooms
    • Signage
    • Exterior appearance
    • Parking
  12. Incredible value of member interviews

Episode Sponsors

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mbts_banner1_rainerMidwestern Seminary, one of the fastest growing seminaries in North America, exists to train leaders For The Church. The local church is God’s “Plan A” for the proclamation of the gospel, and there is no Plan B. And this is Midwestern’s vision and heartbeat—equipping pastors and other ministry leaders who are called to expand God’s mission in the world through the local church. At Midwestern Seminary: they train leaders ‘For The Church.’

Visit them online at MBTS.edu and start your ministry training today.


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Resources Mentioned in Today’s Podcast