Tools for Your Church

Know Your Community

A demographic and psychographic report of your community

With the Know Your Community report you will learn about your community’s demographics (who people are) and psychographics (what people prefer). Purchase Know Your Community in bulk…


Know Your Community

A demographic and psychographic report of your community




Do you know your community?

How many people live within a 15-minute drive of your church?
Are there many “empty-nesters” in your neighborhood?
What is the generational age breakdown of your area?

The results will likely surprise you.

Your church’s address is not an accident. God sovereignly placed your church there to reach the people around you. Do you know them? This report will help you understand your neighbors. Jesus’ Great Commandment (Matthew 22:34-40) gives clear instructions: Love your neighbor. Knowing your neighbor is the first step to loving your neighbor.

Why is rediscovery of a community so important?

  1. It helps you understand your mission field.
  2. It deals with false perceptions.
  3. It points out needs the church can meet.
  4. It gives your prayer ministry a new focus.
  5. It reignites your passion for evangelism and ministry.
  6. It shows you what your church should stop doing.
  7. It helps you discover trends headed your way.
  8. It gives you insights to a good church budget.
  9. It points you to how your staff should do ministry.
  10. It helps you to understand how to best utilize your facilities.
  • The Know Your Community report was eye-opening for our church! We thought we had an older, blue-collar type demographic, but things have rapidly changed over the last decade. Our community is now made up of mostly young, wealthy professionals.

    We are re-emphasizing children’s ministry with staff and budget to prepare to minister to many new young professionals that are starting families. We also discovered that those in our community are highly interested in health and fitness. We are now brainstorming youth and young adult outreach efforts based on these interests.

    Ryan Flanders, Developmental Pastor
    Choice Baptist Church of Fredericksburg, VA
  • The Know Your Community Report not only revealed that we were out of touch with our community it provided valuable insight for ministry opportunities. Over the past year the Know Your Community Report has been the primary resource for staff and church leadership as we pray, discuss, and plan our local outreach efforts.

    The Know Your Community Report has been one of the most helpful resources I have used in my entire ministry career and was definitely the best ministry tool I purchased for our church in 2020.

    Jeremy Atwood, Senior Pastor
    Immanuel Baptist Church of Glasgow, KY

What's in the Know Your Community Report?

  • Two key attributes often used to describe a particular group of people: Demographics (who people are) and Psychographics (what people prefer).
  • Boundaries of the community are defined by drive time. Common drive time is 10 minutes.
  • We partner with ESRI to create the reports. ESRI’s software is the most powerful mapping and spatial data technology available.

Related Video Resource

Money-Back Guarantee

We offer a 30-day, no-questions-asked refund policy. If for any reason you’re not satisfied with your purchase or the quality of the materials in the Know Your Community Report, you have 30 days to get a full refund.

How we process your report

We will build your custom report based on the information you provide. Once your purchase has been completed you will be directed to a form to complete the specific geographic information needed about your church. We will deliver your report to the email address you provide at check out. If you have any questions, please contact us at [email protected]

Please allow up to 24-48 hours for processing.

  • Why is the report based on “drive time?”

    In most cases, we use drive time to determine the boundaries of the community. Common drive times are ten minutes (for more dense communities) and twenty minutes (for less dense communities).

  • Can radius reports be misleading?

    A radius definition often draws in features that distort data. A large lake or a major highway can alter the results when included in a radius. Drive time works around these distortions for a clearer picture of the true community.

  • Is drive time an easy way to grasp your community?

    Other reports use zip codes to determine the community, but most people do not quickly recall where one zip code ends and another begins. In select cases, we will use either a radius or zip codes to determine the boundaries of the community. Some locations require a different approach than drive time.