Conventional wisdom may say “change the name, start fresh.” Today, we explain why that often is bad advice.
Today’s Listener Question:
In a replanting situation, should we rebrand the church and change the name?
- When you change the name of a church, it typically gets changed to something generic and nondescript.
- Quick fixes may change the results, but they typically don’t change the heart of the people in your church.
- There aren’t any easy pathways to church replanting.
- Changing a church’s name shouldn’t be the first thing you run to in a replant.
- Christ will never give up on us. What Christ has started in us, He will finish.
- It takes a lot of work to reclaim with a community the name of a dying or dead church.
- Want to change the perception of your church in the community? Serve the community with abandon.
The five reasons you might not want to change a name are:
- Conventional wisdom is not always wise.
- The unchurched community is not easily fooled.
- Shutting the church down in does not ensure a good restart.
- A better approach is to reclaim the name.
- The remaining members need to gain a new heart toward the community and one another.
Resources mentioned in this episode include:
- Replanter Assessment
- Find more resources at the Revitalize & Replant page at ThomRainer.com
Submit Your Question:
Do you have a question about church revitalization or replanting for us to use on the podcast? Visit the podcast page to submit your question. If we use it on the show, you’ll get a copy of Autopsy of a Deceased Church and Reclaiming Glory.