There are times when a church attendance plateau is a victory. I believe many churches are in a season of stagnation, and it’s not all bad. But first, a few caveats. Stagnation is not the goal, but a plateau can point to a future growth climb. Also, churches can be in denial about declines. Leaders should never ignore problems.
The first step on the plateau is to recognize where you are. Unfortunately, churches and leaders can tend to lack self-awareness. Don’t call declines a plateau. The definition of being on a plateau is an extended season of not growing or declining. Be self-aware. You can’t move forward if you don’t know where you are now.
At Church Answers, we’re seeing a trend of larger churches operating at about 60% of pre-pandemic attendance and smaller churches operating at about 80% of pre-pandemic attendance. And many churches are stuck right now at these levels and will likely remain there for the foreseeable future.
It’s not all bad. Here’s why.
The Great Reshuffling is producing strong headwinds. Millions of people every month are quitting their jobs. The headlines scream of a “great resignation.” People are making big changes en masse. This phenomenon influences churches. Churchgoers are moving to different places and considering other churches. I don’t like the idea of church resignation, so I use the term reshuffling. Whether or not it’s spiritually healthy is yet to be determined. But the reshuffling is occurring. Holding your own right now with attendance is a victory.
Attendance frequency returns slowly and over time. One of the most common trends among churches is decreasing attendance frequency. People are coming less often to church.
Attendance frequency measures how often a person comes to church. For example, an “active” member was once considered someone who came twice, or even three times a week. Today an active member is considered someone who comes twice a month.
Consider a church that has 400 people attending four out of four weeks. This church has an average weekly attendance of 400. Take the same church with the same people but change only the attendance frequency—lowered to two out of four weeks. The church’s average weekly attendance is now 200. As attendance frequency declines, the congregation will feel smaller while getting larger. The people coming less frequently still email, call, and set up counseling appointments. They still ask you to do funerals and weddings and come to the hospital.
Stagnation in attendance figures likely points to more people being part of the church due to declining attendance frequency. Any gains in attendance frequency will occur slowly and through deliberate strategies to get people into a weekly rhythm of attendance. This better pattern of more consistent attendance is what pastors should pursue, but the effort will take months, if not years.
There is a replacement issue with the older generation. I hope your church members live a long time! But the reality is that the older generations—with more consistent church attendance patterns—are passing away. Attendance stagnation over time means the church is gaining new people, just not at a rate faster than those who are leaving or passing away. Growing younger as a church can create a plateau effect. It’s always a good sign when the median age drops in a church. But in many cases, you need two new people to replace one older person to retain attendance levels because the older generation tends to be at church more often.
Sickness has come in waves the last two years. I hope we’re able to pull out of the pandemic soon. The reality is each wave of the pandemic is a blow to church attendance. As soon as you get any momentum, it seems another variant hits. People get sick and don’t all come back at once—an understandable problem but an entirely frustrating one. If you have consistent attendance patterns through these waves, consider it a victory.
Stagnation is frustrating. But right now, it’s not all bad. Churches need to grow, obviously. But sometimes, the plateau is not a bad place to be for a season.
Posted on February 23, 2022
As President of Church Answers, Sam Rainer wears many hats. From podcast co-host to full-time Pastor at West Bradenton Baptist Church, Sam’s heart for ministry and revitalization are evident in all he does.
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Are you trying to grow just your congregation or the whole of Christendom? You have to honestly answer this question to decide what you want. If you just want the former, then keep worrying about attendance. If you want the latter, then produce good content and put it out publicly while attempting to grow your congregation but with concern for the whole.
Yes, Mark, your question reminds us that it’s never been about our specific congregation. It’s always been about cultivating obedient believers, wherever they may worship in a corporate setting. Sound, compelling content is indeed critical to building up committed followers in The Kingdom on earth.