By Jonathan Howe
In an episode of Rainer on Leadership earlier this week, I explained Facebook post boosting and how churches can utilize it to inform people in their communities. I soon began receiving questions from pastors and church leaders about best practices on Facebook.
While many churches have Facebook pages, most do not know how best to utilize the platform for Kingdom growth. So here are nine keys to getting the most out of your church Facebook page.
- Give as much information as possible in the “About” section. Facebook offers several fields for you to enter information about your church—use them. Don’t make those interested in your church have to click away to your website and find the basic information of service times or location. Also, set up your church as a “Company Organization, or Institution” and not a “Business or Place.” Certain functionality is included in the specific categories, and the former is preferred for churches.
- Use correct graphic sizes. Avatars (or profile pictures) should be square and the cover images (header images) should be sized correctly. Visit this Facebook page for all the specific graphic dimensions. Well-done graphics allow you to make a great first impression with potential guests. Poor graphics do not.
- Remember your audience. Many of those who like and view your page will be members looking to stay in the know about what is happening at the church. But you will have potential guests viewing as well. Your content must appeal to both.
- Post appropriate content. This is related to the previous point. As with your church bulletin, not everything going on at the church needs to be on your Facebook page. I’ve seen everything from funeral arrangements to surgery updates on church Facebook pages. In most instances, those don’t belong on a church’s public Facebook page. Use private emails or church groups for those kinds of updates. Facebook page content should be of importance to both guests and members and be of great importance.
- Get permission to post photos of kids. Many parents have an aversion to posting pics of their children, so it’s always best to ask or make parents aware that there is the possibility pictures from events might end up online.
- Use Facebook events for major church-wide events. I’ve seen some churches add an event for every service, every week. This is not good. At all. Facebook events can be highly effective, so save their use for major ministry or outreach events.
- Encourage your members to share. Do not hesitate to ask members to share updates, promotional pictures, or events. It’s always better to have a few hundred people sharing a post rather than just your church page. As always, make sure what you are asking people to share looks good, is grammatically correct, and will be attractive to potential guests.
- Answer any messages or questions promptly. The only thing more frustrating than not being able to find an answer is asking a question only to have it ignored. When people ask you questions through the message app or in comments, answer them quickly and courteously.
- Monitor the page and stay current. You may not have major events or news to share each day, but someone (or a team of someones) should be checking the Facebook page routinely. Always be available to help a member or potential guest.
I know many of you use Facebook for your church. What are some other keys that you would add to this list?
Jonathan Howe serves as Director of Strategic Initiatives at LifeWay Christian Resources, the host and producer of Rainer on Leadership and SBC This Week, and the managing editor of LifeWayPastors.com. Jonathan writes weekly at ThomRainer.com on topics ranging from social media to websites and church communications. Connect with Jonathan on Twitter at @Jonathan_Howe.
Posted on February 4, 2016
29 Comments
Great Church Facebook Page Tips. I will share them with our Church Pastor Hagai Osodo, for our church, Inspiration Center Deliverance Church, in Leisure Estate, Mombasa Kenya.
How do you respond to negative comments posted on the church’s Facebook page?
Do you see an benefit from paying to use some of Facebook’s features, like “reach” for example? If so, what is a reasonable amount to invest in something like this? What are some features that require payment that could be beneficial?
I’ve been trying to find articles on things we should not post on a facebook page for our churches. We also have a private members only page. Offering amounts have been posted on the private page but that makes me a bit uncomfortable because Facebook is too easy to hack. I’m just trying to find a good source of what not to have on your FB page, group pages and even websites. We are careful about getting permissions for photos posted and we don’t post any music that we don’t have proper licensing for, even if our choir or praise team is singing it. Resources would be appreciated.
Hello, Would you mind telling me more about how this will affect my personal Facebook account. How does that work? Will things I post on either of them cross over? Will the 2nd administrator have access to post on my personal Facebook account?
Also, be careful not to brag too much on the spiritual life of the pastor. Elders, or membership. Remember there are former members out there that know them all too well. It will make their stomachs turn.