Like me, you probably get a lot of messages throughout the day. They all coalesce in my smartphone. I assume most of you have the same setup. It’s convenient. But the message amalgamation can become a source of stress, especially for task-oriented people. I’m among your ranks.
So, I’m giving my thoughts about when you should use each communication channel: In-person, phone call, email, text, and social media.
In-person. This channel of communication is the most intimate. However, it can be the briefest as well. Use in-person conversations when you want to communicate something important, or if you simply need to stop by someone’s desk for a brief answer. Lead pastors should also take time each day to practice MBWA. You can’t lead a staff through a phone or computer.
Phone call. Are tone and context important? Then don’t send an email or text! Use a phone call when how you say something is just as important as the content of the message. Also, in the church, take into account the expectations of older generations. They typically prefer phone calls. Additionally, phone calls are typically more proactive by design—the passing of information from you to someone else.
Email. This channel of communication is more reactive by design—you typically need a response from someone when you send an email. For example, if you need to challenge your pastor’s theology, then email is not the proactive way to communicate. Pick up the phone or schedule an in-person meeting. However, if you have a theological question you need to ask (reactive), then email is a good way to communicate. Before sending an email consider these items:
- Use email when you have action items.
- Will the message be more than a paragraph? Then email may not be the best channel.
- Do you need documentation of communication? Then email is probably the best channel.
- Don’t use email to escalate an issue.
- What happens if someone forwards the email to the rest of the world?
- Bullet points are your friends in an email.
Text. Use a text to communicate something quickly: “There are donuts in the breakroom.” If you need to send someone an action item, then use email, not a text. Texts can get lost easily. Most phones don’t queue text messages like emails, and once read, it’s easy to forget them. This communication channel also applies to text-like messaging apps. Also note, texts are convenient but not professional. Be careful what you text and to whom.
Social media. Though social media is the lowest form of communication, there are times to use it. I use these channels for “shot in the dark” connections (I don’t know the person) because it’s the only contact information I have. But when you contact someone in this way, you should not expect the person to respond. I also use Facebook Messenger for family, friends, and church member communication. I don’t respond to every message, and I don’t read every message. Some people use Facebook Messenger like email, but I don’t recommend it.
Not all communication channels are created equal. They serve different purposes and have different levels of urgency. And I know I left off snail mail. I still use it but only to write hand-written thank you notes. It’s probably my favorite channel of written communication. No emojis needed.
Posted on September 8, 2021
As President of Church Answers, Sam Rainer wears many hats. From podcast co-host to full-time Pastor at West Bradenton Baptist Church, Sam’s heart for ministry and revitalization are evident in all he does.
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You should consider video chat too where you can talk to one person in a 1-on-1 or a group of people.
You nailed it, Sam. Passing it on to my team. Very helpful.