The Community Demographics and Psychographics Churches Most Often Miss

Episode #820
September 26, 2023
Rainer on Leadership

You can’t reach your community unless you know your community. On this week’s episode, Thom and Sam discuss the most often missed community demographics and why they are important.

    • Your church address is not an accident.
    • Perceived demographics are often different than real demographics.
    • Most leaders cannot tell you how many people live within fifteen minutes of the church.
    • Single-parent homes are far more prevalent than most realize.
    • Ethnic diversity is growing almost everywhere at a pace faster than most realize.
    • Why travel time to work is becoming more important.

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