Numbers Do Matter: 10 Signs of a Disturbing Trend in Churches


One census was ordered by God. The other was instigated by Satan.

God said that numbers do matter. He ordered a counting of all the people of Israel shortly after the people fled Egypt. You can see the specific mandate in Exodus 30:12-14. An entire book of the Bible is devoted to the progress and results of the census. The book is aptly named Numbers.

But another census of the people of Israel was clearly instigated by Satan. The Bible is straightforward on that matter in 1 Chronicles 21:1: “Satan rose up against Israel and caused David to take a census of the people of Israel.” Apparently, David ordered the count for his own self-aggrandizement.

The point is simple. Numbers and counting are either good or evil according to the motivation of those counting.

We are in a historical cycle in the evangelical world where the mood is to disparage counting, attendance, and other numerical metrics. Consequently, we are in danger of losing accountability that is inherent with following numbers.

How are we able to discern the growing disdain for numbers and counting? Here are ten issues that are indicative of the movement to disparage metrics.

1. An increasing number of comments that the church is the people, not the building. Of course, the church is not a building. Of course, the church is the people of God. But those people are commanded to gather somewhere. That gathering place is usually a building. This issue is often expressed as a reason not to count our worship attendance. It’s a poor excuse.

2. An increasing number of comments that the church should focus on sending not attending. This argument is fallacious. It puts missionary sending to the community and beyond in opposition to gathering for worship. It’s both/and, not either/or.

3. Numbers for bragging rights. Again, the issue is one of motive. David obviously wanted to brag about the size of his kingdom. The problem was his heart, not counting people.

4. Failure to count group attendance. If you want to gauge the health of your church, a good metric is weekly group attendance. If you are not counting weekly group attendance, you are missing the opportunity to determine the commitment of your core members.

5. The priority of ministry over numbers. Again, this argument is fallacious. It suggests that a church should do ministry instead of counting, for example, worship attendance. This argument was used by a number of mainline churches for around 50 years. They maintained the argument until there were no members left to do ministry.

6. Counting is legalistic. Anything can turn legalistic without the right motive: reading the Bible, sharing your faith, giving, and others. At the risk of redundancy, it is a question of motive and the heart.

7. COVID! While I do not want to minimize the tragedy of COVID, I fear we will begin to use it as an excuse for waning commitment to the church. Those church leaders (and other organizational leaders) who learn to pivot and adjust to a new reality will see the greatest fruit.

8. It’s about the core. Those articulating this argument communicate that fewer is better. Those who are committed will attend regularly. We should not worry about the others, the argument goes. But we need the less committed to attend church to become more committed. We need the non-Christians to attend church to hear the gospel.

9. Waning and unreported conversions. Most North American congregations are seeing fewer conversions. Most of them have no accountability because they fail to report the number of conversions.

10. No published worship and small group attendance. That which is reported gets noticed. That which is noticed gets attention. That which gets attention gets better.

Evangelical churches are repeating the history of mainline churches. They are devising reasons to excuse declining attendance. In doing so, they are implicitly saying the gathered church is not important.

Robert Hudnut, a mainline writer from 1975, argued that it is a good sign that people are leaving churches. In his book, Church Growth Is Not the Point, he said, “the loss of growth statistics has meant increase in the growth of the gospel.”

His argument was symptomatic of dying mainline churches 50 years ago. A half-century later, evangelical churches are dying and using the same rationale.

Numbers do matter. Especially when the motive is right, and the heart is pure.

Posted on September 27, 2021

With nearly 40 years of ministry experience, Thom Rainer has spent a lifetime committed to the growth and health of local churches across North America.
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  • Ver-Walter says on

    Hello Thom, I love your post and I agree that number do matter but what I have found in my local context is that the number seem to be all that is driving the church. They are many persons in the communities around that don’t belong to a congregation any where because they want to get out and win the world but as soon as they become members they are stifled because the leaders only focus on having big number in the church rather than expanding and planting churches, because another church can grow in popularity and finance which they believe would have been theirs and so no multiplication.

  • Brent Lenentine says on

    Great truths that are really needed today. So many “experts” are making excuse for declining church attendance by highlighting those watching. But we can not ignore the Bible truth that the church is to be gathering! Gathering so that we can continue to Go!

  • Thank you Thom, for affirming the importance of numbers and accountability. Loved the Hudnut quote. Wish I had run across it when I wrote my book “Effectiveness by the Numbers: Counting What Counts in the Church” back in the mid-90’s. Your suggestion that we evangelicals may be on the front end of the Mainline’s trajectory, was sobering indeed.

  • Wow, this post is really cool timing – we just started gathering statistics of attendance from the last 15 years of services, and scouring annual reports, spreadsheets, and bulletins for further details of membership numbers, enrolment in programs, births, baptisms, marriages etc. for our church’s entire 80 year history. Though it’s felt important (as I’m re-reading Autopsy for the 3rd time!) this gives me more language to support why we’re doing it. Thank you, Thom!!

  • Kimberly Brumm says on

    True if you don’t reflect correctly you don’t know the extent of the illness or wellness for that matter.
    Egos want the numbers to reflect large, non ego’s want the truth.

  • Whereas numbers cannot necessarily measure the spiritual welfare of a church they do indeed serve as a barometer for what may need attention. They can also reveal particular patterns enabling you to be more strategic with your resources and timing.

  • William A. Secrest says on

    While numbers are important, I would argue that too many “mega churches” are numerically growing at the expense of the gospel. The people they bring in have no spiritual growth and are attracted to the wrong things. I have been in my church for 13 years and we were running around 160 people in worship when I started. Today we run between 65-80 on Sunday morning. The sermon is now shown live on Facebook. I tell my people that numbers do matter but not more than spiritual growth and discipleship. An older pastor once reminded me that the Lord will not grow his church with more people if the existing people in the church are not ready to disciple them. That I believe is the problem that needs to be addressed.

    • Thom Rainer says on

      Thanks, William. I have been hearing the argument that megachurches are growing numerically at the expense of the gospel for years, but I can find no data to support the argument. Some have pointed me to specific megachurches, but no one has shown me the overall data of all or most megachurches in North America. I would welcome any additional information you have.